Axioms are starting points from which logic can be derived. They are core ideas that are taken to be true, to serve as a starting point for further reasoning and exploration. The AXIOM brand aims to be the starting point for people to share their knowledge. To communicate what is in their minds. The labels aim to portray exactly this by illustrating what could be in each person’s thought.The logotype is also connected to the axiom term. The shape of the logotype is an abstract depiction of the letter A. The letter A represents a starting point just as an axiom.