Daydream is a coffee roaster based in Athens. The name daydream was chosen as the coffee is so good, it will distract you from whatever is going on around you. Just like a daydream.
The branding is based on 60’s hippie and psychedelia movements and aim to evoke a dreamy yet playful character. Three different pouches were printed that represent three broader ranges of coffee. The single origin varieties, the blended coffees and the decafeineted ones. Stickers were placed on each pack to further indcate details about the coffee beans, roasting methods and other specifics. The material makes use of various 60’s song names or hippie slang to further communicate the brand attitude.