Chatzakis winery is located on the Aegean island of Syros. The objective was to represent a nostalgic feeling of the picturesque Greek island, while avoiding any Touristic clichés. The branding is inspired by the stray cats which are numerous and iconic on the island. The illustrations on the labels are placed in stamps to suggest the look of postcards and hinting that the wines have been sent to you as a gift from the island. The one wine, Fabrika, translates from Russian to ‘factory’ and at the same time is the name of a village on the island. The other wine, San ta maratha, is a local expression, which translated literally from Greek is ‘like the fennel’, however, has a similar meaning to ‘long time, no see’.