Daydream is a coffee roaster based in Athens. The name daydream was chosen as the coffee is so good, it will distract you from whatever is going on around you. Just like a daydream. The branding is based on 60’s hippie and psychedelia movements and aims to evoke a dreamy yet playful character. Two different pouches were printed to represent the broader ranges of coffee. The single origin varieties and the blended coffees.  Stickers were placed on each pack to further indicate details about the coffee beans, roasting methods and other specifics. The material makes use of various 60’s song names or hippie slang to further communicate the brand attitude.